The 7 Key Differences Between Business-to-Business and...

The 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, â€Å"No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.† He’s wrong. Yes, there are similarities. But there are also differences in selling to business and professional buyers vs. the general public. In fact, here are six key factors that set business-to-business marketing apart from consumer marketing: 1. The business buyer wants to buy. Most consumer advertising offers people products they†¦show more content†¦5. Multiple buying influences. You don’t usually consult with a team of experts when you want to buy a fast-food hamburger, a soda, bottle of shampoo, or a pair of shoes, do you? In most consumer selling situations, the purchase decision is made by an individual. But a business purchase is usually a team effort, with many players involved. For this reason, a business purchase is rarely an â€Å"impulse† buy. Many people influence the decision - from the purchasing agent and company president, to technical professionals and end-users. Each of these audiences has different concerns and criteria by which they judge you. To be successful, your copy must address the needs of all parties involved with the decision. In many cases, this requires separate mailings to many different people within an organization. 6. Business products are more complex. Most business products - and their applications - are more complex than consumer products. (For example, clients I now serve include a commercial bank, a manufacturer of elevator control systems, a data processing training firm, a database marketing company, a mailing list broker, a general contractor, and a semiconductor manufacturer.) Business-to-business copy cannot be superficial. Clarity is essential. 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Contingency Measures Address Target Market â€Myassignmenthelp.Com

Question: Discuss About The Contingency Measures Address Target Market? Answer: Introduction The product under concern in this research activity is Tata Zest, the newly launched compact sedan by Tata Motors. It is imperative to observe that the product would be liable to access of varying target markets. This section would illustrate the possible market alternatives for Tata Zest alongside drawing conclusion on a final recommendation. The parent company launched the sedan with a striking slogan Zest up your life and progresses with the formidable characteristics for establishing novel benchmarks in the sedan segment through improvisation of safety technologies (Tata Motors Limited, 2017). Target market alternatives: An observation of the target market for the product could facilitate opportunities for the company to determine new approaches for marketing the product. The concerns of failure in a single market segment could be addressed through preparing contingency measures to address other target markets. As per Agrawalla regarding the product, Tata Zest is primarily intended for the growing middle class in urban areas (Agrawalla, 2017). The features of the automobile are also intended to target the young working professionals that are employed in urban locations. The target market of young professionals could be addressed by the company through the unique features of the automobile as noticed in dependability, high-tech features and price efficiency (Hair Jr Lukas, 2014). A comprehensive reflection on the approaches for market segmentation would be helpful in drawing viable insights into the validity of recommendation of target market for Tata Zest. The different target market alternatives which could be observed for the automobile could be observed in the form of varying needs of consumer groups rather than referring to the type of the car. The classification of target markets according to the type of car is not favourable approach for market segmentation which can be addressed through identifying market segments based on the needs of the consumers (Brown, 2016). According to Brown, the target market for Tata Zest should be vested in the consumers that age within the range of early twenties to early forties which account for a substantial share of the customers in the automobile industry. Marketing segmentation could assist Tata Motors to access the untapped potential of the target audience of millenials and generation X (Brown, 2016). Tata Motors should consider the recommendation of the target market among young customers owing to the market size acquired by the segment. Tata Motors also faces considerable risks of losing its brand image as a mass automobile manufacturer alongside the concerns of losing core customers through emphasis on a single target market. One of the key approaches to address the requirements of the selected target market is through the provision of price efficiency which could enable less affluent customers to access the product easily (Gabriel, 2015). The unique selling point of Tata Zest could also act as an opportunity for involvement in the target market of young customers (Gurova et al., 2017). The objectives of Tata Zests marketing could be identified as becoming the benchmark in advanced safety technology and design of the vehicle. As per Markovi?, A?imovi? Mijukovi?, the effective promotion of the car through its launch prior to the Bolt Hatchback could be assumed as a notable influence on its perception as a premium automobile. Therefore, the recommended target market among millenials and generation X individuals for Tata Zest could be validated as an appropriate recommendation since they are more likely to opt for the car due to the design preferences and price efficiency (Markovi?, A?imovi? Mijukovi?, 2016). Alternatives for defining population: The research on the possible target market alternatives for Tata Zest with specific emphasis on the target market of young working professionals should also consider the implications of defining the population for the research. It is essential to observe the definitions of population and its difference from sample alongside the available methods for determining population for a research study. As per Pandelic? Diaconu, the research would progress with the objective of determining the feasibility of the selected target market for the newly launched Tata Zest sedan of Tata Motors (Pandelic? Diaconu, 2011). The population for a research study could be defined as the total set of elements with common characteristics relevant to the subject of scientific query. The research population could also be defined as the well-defined collection of objects or individuals that share a similar trait or characteristic. The individuals or objects within the population are usually associated with a common trait. For example, the term government officials could be used to describe a population involving the similar characteristics of being members of the population alongside being officials of the government (Rimple et al., 2015). The approaches for defining population for a research study could also be observed in the form of two classes of population in research. The estimation of population for a research study could be observed in the form of target population and accessible population. Target population for a research could be defined as the entire group of elements that is required by the researchers to reach a generalized conclusion pertaining to specific research issue. The characteristics of the target population are generally considered similar to the criteria of the researchers and could be observed in examples of all people with AIDS or all school children with obesity (Rahman et al., 2015). On the other hand, the accessible population approach is used by researchers to apply their generalized conclusions and is generally considered as a subset of the target population and is also considered as study population in many cases. The characteristics of the accessible population are determined according to the criteria of region, country, institution, state or city and could be identified in the example of accessible population in all patients of asthma in the state of Gujarat (Shakhshir, 2014). The recommended population definition method for Tata Zest could be identified in the form of accessible population that could be identified in the young working professionals in Delhi NCR area. Alternatives for determining sampling frame: Sample could be defined as the selected elements for participation in the research study and the people involved in the sample are referred to as participants or subjects. Sampling frame could be identified as the list of all elements in the population and is intended to provide an equal opportunity to every individual in the population to be selected in the sample (De Mooij, 2013). The sampling frame is different than a population as it is specific in nature and it is essential for researchers to determine the qualities of a good sampling frame in order to fulfil the research needs. The sampling frame consists of inclusion of all individuals within the target population alongside excluding the individuals that are not involved in the target population (Shakhshir, 2014). The sampling frame also refers to the provision of accurate information regarding the contacts of participants. Some issues that could be observed in context of the sampling frame involve coverage and availability. Availability of sampling frame could be associated with concerns of existing framework or the necessity for constructing a new frame. As per Pandelic? Diaconu, the issues with determining a good sampling frame could also be observed in terms of coverage that indicates lack of updates on the information leading to discrepancies between statistics pertaining to sampling frame and the target population. Another necessary consideration for deciding on the appropriate frames required for the research survey is to understand the relationship between unit of selection and the target population among which the former is responsible for determining the frame (Pandelic? Diaconu, 2011). In the case of research on Tata Zest, the target population is observed in young working professionals and the recommended frame for the research study would involve list of all major companies with a larger share of younger workforce. The units of selection would include the companies at the first stage followed by the working professionals in the second stage (Czinkota Ronkainen, 2013). The list sampling frame would be effective complement for the research study as it would enable acquisition of effective sample design in the case of Tata Zest which would enable the sampling frame to comprise of list of target population units. The efficiency of the list sampling frame for the research study related to Tata Zest could be identified in the form of access to supplementary information that assists in acquisition of information related to participants in the research study (Markovi?, A?imovi? Mijukovi?, 2016). Approaches for sampling: According to Gabriel, the definition of a target population for a research study would not be liable to provide the desired research outcomes since the researcher would have to rely on judgement and logic for resolving the research issue (Babin Zikmund, 2015). In cases where the target population is considerably small, the researcher could utilize the population as a sample in the research study since data could be gathered from every member of the population. However, the selected population for majority of research studies would involve concerns of large population which leads to the setbacks for surveying the entire population (Gabriel, 2015). The selection of a sample is vested in identification of a smaller subset of the target population and is intended to reflect the characteristics of the population in the sample. The distinct methods used for sampling could be generally classified into probability and non-probability sampling methods. Probability sampling methods involve references to the known probability of every member in the population to be included in the sample. The different probability methods which could be observed in the domain of research include random sampling, stratified sampling and systematic sampling (Agrawalla, 2017). On the other hand, non probability sampling is based on the selection of participants from the population according to a set of specific precedents (Armstrong, et al., 2015). Non-probability sampling methods include quota sampling, judgment sampling, snowball sampling and convenience sampling. The selection of a sampling method is a formidable concern for researchers as it involves the selection of appropriate participants that can provide viable insights for resolution of the research issue. However, it is imperative to consider the advantages provided by probability sampling over the methods of non-probability sampling especially in the form of privileges to determine the sampling error. Sampling error provides a clear depiction of the extent to which the sample characteristics differ from that of the target population (Gabriel, 2015). The recommended sampling method for the research related to Tata Zest could be identified in the form of stratified sampling. The method of stratified sampling could be used to limit the concerns of sampling error in the research with the identification of stratum within the population identified for the research. The classification of stratum in the form of working professionals within the age group of 24-35 would enable the identification of similar characteristics as that of the population (Gurova et al., 2017). Efficiency of approach: The depiction of specific research approaches described in the previous sections has to be reviewed for determining their efficiency in delivering the desired research outcomes. The definition of population for the research study alongside determining sampling frame and methods for sampling could be associated with promising advantages for the research in context of Tata Zest and its reach in the desired target market. The impact of considering the accessible population approach could be observed in the form of flexible access to the desired group of elements of interest to the researcher i.e. young working professionals in Delhi NCR area (Agrawalla, 2017). The estimation of sampling frame in the form of list sampling frame could also be associated with the advantages of acquiring comprehensive information related to organizations where the participants are employed alongside obtaining contact details of the subjects in the population i.e. the working professionals. The use of a list sampling frame is also accountable for providing access to supplementary information thereby ensuring the limitations on probabilities for coverage errors which is a formidable issue pertaining to sampling frames. Effective research outcomes could also be anticipated due to the adoption of the approach expressed in this report on the basis of stratified sampling that narrows down the population alongside providing access to participants that can provide relevant insights into the factors determining their preferences for a sedan (Rahman et al., 2015). The research outcomes could be aligned with identification of the feasibility of the selected target market of millenials and generation X individuals for Tata Zest (Andrews Shimp, 2017). Conclusion: The assignment provided a discussion on the potential target market alternatives for Tata Zest followed by illustration of the alternative approaches for defining population in a research study, determining sampling frame and sampling approach needed for research. The report also provided recommendations for approaches to be followed by researchers in context of research on Tata Zest sedan. The final section of the assignment provides validation for the efficiency of the research approach in delivering an effective research outcome. References Agrawalla, R.K., 2017. A Systems Model to Make, Market, and Lead Your Way towards Sustained Growth. Systems, 5(2), p.41. Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning Brown, S., 2016. Brands and Branding. Sage. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Gabriel, F.L., 2015. The Impact Of Promotion Campaigns Over The Companies In The Current Economic Context. Annals of'Constantin Brancusi'University of Targu-Jiu. Economy Series. Gurova, E., Larinina, T., Zakorin, N., Andreeva, L. and Manukhina, L., 2017. Program-target methods of management small business. In MATEC Web of Conferences (Vol. 106, p. 08085). EDP Sciences. Markovi?, D., A?imovi?, S. and Mijukovi?, V., 2016. Auto industry late followers knowledge creation through internationalization. Marketing, 47(4), pp.267-277. Pandelic?, A. and Diaconu, M., 2011. The management of innovation process from market orientation perspective in automotive industry. Annals of the University of Petrosani, Economics, 10(2), pp.108-115. Rimple, M., Srikant, M., Naseem, A. and Jitendra Kumar, M., 2015. A study of interaction of materialism and money attitude and its impact on car purchase. Management Marketing, 10(3), pp.245-269. Rahman, M.N.A., Doroodian, M., Kamarulzaman, Y. and Muhamad, N., 2015. Designing and validating a model for measuring sustainability of overall innovation capability of small and medium-sized enterprises. Sustainability, 7(1), pp.537-562. Shakhshir, G., 2014. Positioning strategies development. The Annals Of The University Of Oradea, 977, pp.416-437. Tata Motors Limited. (2017). Tata Motors unveils the All-New ZEST and the BOLT. [online] Available at: https://www.tatamotors.com/press/tata-motors-unveils-the-all-new-zest-and-the-bolt/ [Accessed 14 Sep. 2017].

Preoperative education and postoperative pain scores in the paediatric patients

Table of Contents Introduction Data collection Methods Measurement tool Method of Data Analysis Evaluation Methods Annotated bibliography References Introduction According to Gehdoo (2004), medical practitioners have historically undertreated children for pain and painful procedures on the assumption that they do not feel the pain or that they forget the painful experiences faster than adults do. Advertising We will write a custom essay sample on Preoperative education and postoperative pain scores in the paediatric patients specifically for you for only $16.05 $11/page Learn More Gehdoo (2004) further adds that it is absolutely necessary for children to be given an effective pain therapy before and after surgery and as such, it has become an integral part of paediatric practice. The research will seek to find out if preoperative education does in fact decrease postoperative pain scores in paediatric patients. Data collection Methods Like in social s ciences, medicine employs the use of simple data collection methods like direct interviews. The basic collection methods in medicine are the interviews and conversations doctors carry out with their patients. Triangulation is also valuable in medical research but considering the age of the patients and the subtlety of the research, its not very applicable (Abramson et al, 1999). In this case, data will be collected from children on all trials that are conducted with them during their pre and post counselling sessions. Most important here will be the collection of data using the â€Å"cold probe† technique. This will involve collecting data during the first session that paediatric surgeons will have with the patients. The first session when the cold probe is conducted is good because the child will be fresh from surgery hence easier for behaviour analysis to determine if preoperative education did help. Measurement tool Multiple-choice questions will be used in this case. No rman (2002) contends that multiple-choice questions in medical research help in allowing straightforward sampling of the subject under research. The questions will help researchers to fairly and evenly distribute their probe thought the subject under study. They are also efficient in terms of cost and time. Given that patients will have mixed feelings, multiple-choice questions are better placed to capture all data in totality. Norman (2002) adds that they maximize the information attained per unit time in research. Again, the questions are more engaging and will make it easier for patients to express themselves on the subject being discussed.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Method of Data Analysis Descriptive statistics will be used in this research. According to Lang Secic (2006), descriptive statistics are useful because they help in reducing large amounts of data to small descriptive measures. The experiences that these children will go through will be captured through interviews structured to bring out the descriptive element. Though inferential statics may come in handy, their absolute necessity is diminished by the nature of the research. Summary that is guaranteed from descriptive statistics will especially precision in reporting the findings. Evaluation Methods According to Swanwick (2007), evaluation in medicine is the collection analysis and interpretation of information about any aspect in medicine. In this kind of research, Kirkpatrick’s Hierarchy and Evaluation Cycle methods come in handy. However, the evaluation cycle method will be used. The method suits this research since it is all encompassing starting with planning of the activity, preparation, teaching and learning of the activity and most importantly reflection and analysis. However, the Kirkpatrick method may be used as well in analysing this data if necessary. This is b ecause it takes to account the completion of learning or participation of a patient in a program which applies to this research. Its use will be limited though. Annotated bibliography Morton, N.S. (2005). Management of postoperative pain in children. Arch Dis Child Educ Pract Ed 2007; vol. 92:ep14-ep19. Morton outlines various principles that he believes if followed will help in reducing preoperative pan in children. According to him, medical practitioners need to recognise that children feel pain during surgery hence they need to put in place measure to minimise and moderate it. According to him, doctors need to prevent pain where it is predictable, control the pain and continue controlling it even after discharge from hospital.Advertising We will write a custom essay sample on Preoperative education and postoperative pain scores in the paediatric patients specifically for you for only $16.05 $11/page Learn More On a larger scale, some of the approache s he recommends in reducing preoperative pain in children. Individualised child centre approach, using the least invasive techniques for he anticipated level of pain, matching technique complexity of surgery and holistic care of emotional and physical attributes of pain. Some of the techniques he advises be used in pre and postoperative pan management include local and regional anaesthesia, systemic analgesia non-steroidal anti-inflammatory drugs and the use of paracetamol. He concludes that an integrated use of the above methods and principles in the past has proven successful in reducing pain in paediatric surgery. References Abramson, H.J. (1999). Abramson Survey methods in community medicine: epidemiological research, programme Evaluation Clinical Trials. London: Elsevier Limited. Gehdoo, R. P. (2004) Postoperative pain management in Pediatric patients. Indian J. Anaesth. 2004; 48 (5) :406-414 Lang, A.T. Secic, M. (2006). How to report statistics in medicine: annotated guideli nes for authors. New York: Tom Hartman. Norman, R.G. (2006). International handbook of research in medical education. London: Kluwer Academic Publishers. Morton, N.S. (2005). Management of postoperative pain in children. Arch Dis ChildAdvertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Educ Pract Ed 2007; vol. 92:ep14-ep19. Swanwick, T. (2007). Understanding Medical Education: Evidence, Theory and Practice. Oxford UK:  John Wiley Sons. This essay on Preoperative education and postoperative pain scores in the paediatric patients was written and submitted by user Levi Noel to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Civil War Funeral Orations essays

Civil War Funeral Orations essays Throughout the course of history, there have been many civil wars. In those civil wars, many persons fought and died in battles to defend their beliefs. In the aftermath of a major battle, a peoples morale is as shattered and broken as the bodies of those that were slain. Following the battle, a funeral is conducted in remembrance of the deceased. At these funerals a funeral oration is usually given by a well-known domestic public figure, such as when Abraham Lincoln gave his Gettysburg Address in 1863 AD and when Pericles gave his funeral oration to Athens in 431 BC. These speeches were made not only to put to rest the souls of the dead and the grief of those who knew them, but to give those people hope that their friends and loved ones did not die in vain and to remind them why their civil war was being fought. The Peloponnesian War was fought from 431-409 BC. It was a civil war between the Greek city-states and was lead by Sparta and its allies against the dominating Athenian government. The Athenian leader, Pericles, was a learned scholar and an ingenious military general. His speeches were known for their ability to motivate and give courage to a crowd whether it was to his soldiers in the final moments right before a battle or to a gathering in the streets of Athens. After the first few battles of the Peloponnesian War, Pericles was asked to give the funeral oration for those that were slain in defense of Athens. He did not offer his condolences to the families of those that died, but he offered them comfort. He did this because the men that died in those battles did not do so in vain, for dying in defense of ones city-state had nothing to do with vanity in the eyes of the Greek. He said that the gift they commonly gave for Athens had no equal. That is why he declared them he roes and Greek heroes would always be remembered in their tales and stories for ages to come, which is why he ...

Communication Law Essay Example | Topics and Well Written Essays - 1000 words

Communication Law - Essay Example During that time, obscenity was defined as anything that can and or had the tendency to corrupt and debauch susceptible minds that were open to such immoral impact and to those hands the content might happen to fall. This was called the Hicklin rule. It meant that if any section of a book or other works could corrupt and or deprave the minds of any person who sees the work, the material was obscene, and no one was allowed to buy or see it (Rault, 2006). This facilitated the censorship of a wide array of materials by the government. Roth simply recapped the proposals lower courts had been trying to put across for years-the test for obscenity should be based on whether an average person, considering the prevalent community standards, the main theme of the material as a whole applies to the voyeuristic interest. This standard offers guidance in the determination of materials that should be considered obscene.it was essential to distinctly identify actual obscenity and materials that mer ely delve in the areas that are not traditionally bound to society’s norms and acceptability. The court started to consider the many problems that Roth had not covered. In small groups justices sought to clarify queries such as: What is the average person? What is prurient interest? What are the contemporary community standards? In 1950s and 1960s, the Supreme Court adopted a new definition and test for obscenity (Rault, 2006). This was the Roth-Memoirs test. It differed from the previous standard in that: The main theme of the material that was taken as a whole, appeals to the average prurient interest in sex of the person. Materials were taken patently offensive if they affront the contemporary standards of the community on sexual matters. It assumed a single country-wide standard was applicable in the whole country. The material has no social value at all that is, it’s utterly without any redeeming social value. Today, a miller test is used to determine obscenity. S omething is considered obscene if viewed as a whole where the work: Appeals to the prurient interest to the average person applying contemporary community standards. Depicts sexual conduct in a patently offensive manner, measured by the contemporary community standards Lacks serious artistic, literary, political and scientific value. In the past two decades, conformist groups have applied significant pressure on the music and arts industry. The 2 Live Crew is a good example where the band was tried for use of obscenity. For the first time apparently, the court of appeals applied the Miller test to a musical composition with instrumentals and lyrics. The case is particularly controversial as the only evidence presented was the tape recording and the case was tried by a judge with no jury. According to the court, the materials in the 2 Live Crew’s album As Nasty As They Wanna Be was officially obscene considering the community standards and it became illegal to sell or perform in any of Florida’s counties. For instance, the movie: Columbia Holocaust has been a target for censorship by animal and moral activists and has seen about five minutes cut to remove rape scenes and animal cruelty. Applying the Miller test, it is certain that the movie, especially by the community standards at the time of its release, appeals to the prurient interest of an average person. It also contains numerous scenes of high levels sexual violence. The level of artistic, scientific and literary value

Plan to Develop a Global Virtual Team Essay Example | Topics and Well Written Essays - 750 words

Plan to Develop a Global Virtual Team - Essay Example Plan to Develop a Global Virtual Team Various factors have led to the rise of virtual teams; in fact, the prime contributing factors are advancement in technology and globalization. At the commencement of a virtual team, there is unexpected bonus, whereby the team’s productivity is increasing, and the productivity of an effective virtual team increases according to the industry and organization. In this case, global virtual teams facilitates garnering of substantial talent from different parts of the world, thus eliminating the expenses incurred on travelling and creating the accessibility of low wage resources. On the other hand, this section of the paper focuses on discussing a plan of developing a virtual team, and these entail three steps. Step 1: Participating in the Selection Process of Virtual Team Members and Leaders Management of talent can help the team leaders in the process of formulating the team through an assessment of employee in contention for membership on a virtual team, in order to determine whether they possess the relevant skills (Ebrahim, Shamsuddin and Taha, 2653). Organizations may expand due to the use of a virtual team, thus evaluating candidate for the skills is relevant in the method of assortment for positioning in the outlook. In this case, forming a virtual team requires professionals to be aware of the skills and competencies that are to be d emonstrated by an assessment of potential virtual leader, in a case whereby they currently possess the skills or they will develop them due to additional training. Step 2: Ensuring Appropriate Selection, Training and application of Virtual Team Technologies Prior to formation of a virtual team, a human resource manager is expected to consider the relevant technologies that are needed to contribute to success. Therefore, the virtual workers may depend on the technologies for facial expression and assessment of nonverbal cues as the fundamental drivers of establishing the trust among the members (Wikibooks, 1). In the process of technology implementation, the team leader is expected to create a chance for the computer system in the organization to use a section of the board, and for the team members to share personal experience. Step 3: Train The virtual team members are expected to have a high level of competence by, thus making the odds that assembles the A-team of the virtual team with members that posses the relevant skills and competencies for effective navigation thought the environment. There are technical experts with the knowledge that is vital for the projects handled by the team and they may possess expansion of the communication skills that are required (Meena and  Kip, 1). On the other hand, there is need to establish an effective communicator with the ability to be a good virtual team leader. Therefore, training is necessary in order to facilitate the success of the virtual team, whereby the HR and the talent manager find it substantial to identify the gaps in skills in a way that ensures training in a way that closes the gaps. Cultural Differences between the Countries that Could impact the Culture and Performance of the Team Cultural differences are adding value and diversity to teams, though in some sections there are problems. Various cultural issues emanate for the global virtual team, whereby there are a bogus perception of similarity, whic h is contradictory insight of teamwork. For instance, South Korea has a position on the scales and index concerning other nations, whereby from dimensions in 2005, there are empirical and parameters that are verifiable in a way that the counties would be classified in a particular category (Malhotra and Majchrzak, 11). In fact, there were independent

Patterns and trends in health and illness Essay Example for Free

Patterns and trends in health and illness Essay Women are more likely to become ill than men for many reasons. Men are likely to have strong immune systems than women as they tend to put themselves first, whereas a woman has different priorities. Another reason why women may become ill opposed to men is the fact that a lot more women have to work the double day than men. The double day consist of the individual going out to work on a day to day basis and then returning home to start chores. These chores can be anything from looking after the children to cleaning the house. A person who works the double day are more likely to become ill as they are more likely to become stressed or exhausted, both of which can lead to the individual becoming ill at a later stage. Men are seen to have more physical or dangerous jobs than women, which should mean they become ill on a more regular basis. However this is not the case because a lot of men return home from work and then relax, whereas the women go to work and then come home to situations such as sorting the children making sure all the washing and things are complete. This is not always the case as it could be the male that has to work the double day but it is usually the women. On the other hand women take better care of themselves, which is shown by the fact that women seem to live longer. Elderly and Youth Elderly people are more likely to become ill than a young person as things such as their immune system are no longer as strong. This means that it takes and elderly person longer to recover from an injury or illness than someone who is a lot younger than them. If an elderly person’s immune system is weaker it means that they are likely to catch the illnesses quicker and they could catch more than one illness a time. The youth of today are also a lot less likely to break a bone than the elderly, as the elderly’s bones are a lot weaker than those of a youth. If a youth is ill they usually recover by themselves and only occasionally rely on the help of medication, usually when the illness is strong or aggressive. Whereas an elderly person can take weeks to recover and often rely on medication for support. Rich and Poor Poor people are more likely to become ill than richer people as their life style is not to the same standard. The poor are more likely to live in cold conditions and have a poor diet whereas the rich are more likely to have good healthy diets and live in homes with central heating and that are clean. Rich people are also at an advantage when it comes to being ill as they can afford treatment and medication. This means that they are likely to recover quicker and don’t have to worry about still being able to pay for other necessities such as food and water. The poor however have other priorities to spend their money on such as providing a shelter for their children, food and clothes. This means that medication is one of the things that is given less thought. They would rather the child be fed than them paying for medication for themselves. On the other hand poor people are likely to smoke and drink than those who have more money