Cause and effect for the popularity of fast food restaurants, And how Essay - 1

Cause and effect for the popularity of dissipated food restaurants, And how it is effecting us - Essay mannikinDirect links can be observed between the habitual use of fast food, the portion sizes, and the soaring increases of the proliferation of these types of restaurants. The hurried pace of life inside the United States and the high profitability of fast food has caused the streets to be filled with these types of restaurants and has consequently contributed significantly to the increases that can be observed in the rates of obesity.The preeminent competitor in the fast food industry is McDonalds with 19% of all sales in the fast food industry going to this restaurant chain. The spot corporation is Doctors Associates, Inc. which owns Subway at 10% of the revenue, with Yum Brands, which owns KFC, A&W, Long John Silvers, Pizza Hut, Taco Bell, and Yum Restaurants coming in third. The top heptad competing fast food restaurants only hold 45% of the market, with McDonalds holding 19% of that share making them the most powerful fast food restaurant in the United States (McDonalds MCD). Therefore, looking at McDonalds has the best value in assessing the position of fast food for the American publicThe profitability of fast food restaurants in balance with the quick resource of food has created a large industry of fast food within the United States. With the ease of drive-through windows, the zipper of food delivery, and the high levels of advertising engaging the viewers with the value of fast, high calorie fatty foods, the American public is up against a difficult temptation. In 2007, the McDonalds corporation made 22.8 billion dollars, with Doctors Associates, Inc bringing in 11.3 billion dollars (McDonalds MCD). McDonalds stays on top by actively pursuing areas of marketing development, market penetration, product development, and diversification. In the 2007 annual report, McDonalds discussed the advantages and marketing purposes of adding healthy choice s to their menu, however despite these changes 75%